IT● Live Rankings51 million internet users · 86% penetration
Most Visited Websites in Italy (2026)
Italy has 51 million connected users with high digital news and social media consumption. Amazon and eBay lead online retail, while news platforms drive substantial daily traffic.
| # | Website | Monthly Visits |
|---|---|---|
| 1 | Google google.com | 92.5B / mo |
| 2 | YouTube youtube.com | 34.8B / mo |
| 3 | Facebook facebook.com | 15.2B / mo |
| 4 |  Instagram instagram.com | 10.4B / mo |
| 5 | ChatGPT chatgpt.com | 7.2B / mo |
| 6 | Wikipedia wikipedia.org | 4.4B / mo |
| 7 |  Amazon amazon.com | 2.7B / mo |
| 8 | X (Twitter) x.com | 3.1B / mo |
| 9 | eBay ebay.com | 820M / mo |
| 10 | TikTok tiktok.com | 2.8B / mo |
| 11 | Reddit reddit.com | 4.8B / mo |
| 12 | WhatsApp whatsapp.com | 2.9B / mo |
| 13 | Yahoo yahoo.com | 2.6B / mo |
| 14 | Yandex yandex.ru | 2.5B / mo |
| 15 | Baidu baidu.com | 2.2B / mo |
| 16 | Bing bing.com | 2.1B / mo |
| 17 | OpenAI openai.com | 2.0B / mo |
| 18 | Netflix netflix.com | 1.9B / mo |
| 19 | Microsoft microsoft.com | 1.8B / mo |
| 20 | LinkedIn linkedin.com | 1.7B / mo |
Data sourced from Semrush & Similarweb estimates (2026). Live counters are real-time estimates.
Internet Overview: Italy
51 million
Internet users
86%
Penetration rate
20
Sites tracked
Italian users rely heavily on WhatsApp and Facebook for news distribution. E-commerce adoption has grown over 25% YoY post-2024.
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