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IT● Live Rankings51 million internet users · 86% penetration
Most Visited Websites in Italy (2026)
Italy has 51 million connected users with high digital news and social media consumption. Amazon and eBay lead online retail, while news platforms drive substantial daily traffic.
Italy Traffic Leaderboard
| Local | Website | Monthly Visits |
|---|---|---|
| 1 | Google google.com | 85.0B / mo |
| 2 | YouTube youtube.com | 34.8B / mo |
| 3 | Facebook facebook.com | 15.2B / mo |
| 4 |  Instagram instagram.com | 6.8B / mo |
| 5 | ChatGPT chatgpt.com | 5.5B / mo |
| 6 | Wikipedia wikipedia.org | 4.5B / mo |
| 7 |  Amazon amazon.com | 4.2B / mo |
| 8 | X (Twitter) x.com | 4.2B / mo |
| 9 | eBay ebay.com | 900.0M / mo |
| 10 | TikTok tiktok.com | 2.8B / mo |
| 11 | Netflix netflix.com | 2.1B / mo |
| 12 | Microsoft microsoft.com | 1.8B / mo |
| 13 | LinkedIn linkedin.com | 1.8B / mo |
| 14 | Discord discord.com | 580.0M / mo |
| 15 | Spotify spotify.com | 560.0M / mo |
| 16 | Reddit reddit.com | 2.8B / mo |
| 17 | Pinterest pinterest.com | 1.1B / mo |
| 18 | Twitch twitch.tv | 1.1B / mo |
| 19 | Bing bing.com | 1.8B / mo |
| 20 | GitHub github.com | 1.0B / mo |
Traffic estimates powered by the Pulse Traffic Index (PTI). Rankings reflect global usage patterns adjusted for regional behavior. Learn how →
Internet Overview: Italy
51 million
Internet users
86%
Penetration rate
20
Sites tracked
Italian users rely heavily on WhatsApp and Facebook for news distribution. E-commerce adoption has grown over 25% YoY post-2024.
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