ELAPSED TIME
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Instagram is a highly visual social media platform optimized for sharing photos, videos, stories, and reels, popular among creators.
Global Rank#4
Monthly Visits6.8B / mo
Bounce Rate34.3%
Avg Duration10m 58s
Visits Since Landing0
Desktop: 16%Mobile: 84%
Estimated Traffic Capacity Waves
24h Ago12h AgoNow
Avg Capacity
62%
Peak Hour
08:00
Lowest Hour
21:00
Top Traffic Geographies
Japan27%
France23%
India19%
Brazil17%
Related TopicsEditorial
Category-derived topic associations - not real search-query data.
Stories
Feed
Groups
Photos
Messenger
Fact: The most liked photo on Instagram is a photo of a simple brown egg, which received over 60 million likes to beat Kylie Jenner's record.