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Executive OverviewVerified Dossier
Instagram is a mobile-first visual media network centered on photography, short-form Reels video, ephemeral Stories, and direct messaging between creators and audiences.
HeadquartersMenlo Park, CA
Founded2010
Business ModelVisual Feed & Story Advertising
InfrastructureMeta Private Cloud & Edge Content Delivery
Global Rank#4
Monthly Visits6.8B / mo
Bounce Rate34.3%
Avg Duration10m 58s
Visits Since Landing0
Desktop: 16%Mobile: 84%
Estimated Traffic Capacity Waves
24h Ago12h AgoNow
Avg Capacity
62%
Peak Hour
18:00
Lowest Hour
07:00
Top Traffic Geographies
Japan27%
France23%
India19%
Brazil17%
Related TopicsEditorial
Category-derived topic associations - not real search-query data.
Stories
Feed
Groups
Photos
Messenger
Market & Traffic IntelligencePTI Analysis
Drives substantial commercial commerce referral traffic and influencer discovery, exhibiting elevated engagement during evening and weekend mobile hours.
Historical Milestone:Instagram reaches over 2 billion active monthly users, with short-form video Reels driving more than 50% of the platform's overall time spent.