TikTok vs Instagram: Traffic Comparison (2026)
Short-form video platforms competing for the attention of the next generation of social media users.
Traffic Statistics
TikTok
Metric
Instagram
2.8B / mo✓
Monthly Visits
10.4B / mo
#10
Global Rank
✓#4
1,065/s
Requests / sec
✓3,957/s
social
Category
social
Verdict
Instagram receives roughly 3× more web traffic than TikTok (10.4B vs 2.8B monthly visits). TikTok leads in time-in-app and engagement rate per post, particularly among Gen Z users under 25.