Is Bing catching up to Google?

Bing's market share has nudged upward slightly after integrating GPT-4 in 2023, reaching approximately 3.5% globally. However, Google responded with AI Overviews and remains overwhelmingly dominant at over 91% market share.

Which AI search is better, Bing Copilot or Google AI?

Both use leading AI models: Bing uses GPT-4 while Google uses Gemini. Google AI Overviews have broader web coverage. Bing Copilot tends to provide more detailed cited responses for complex queries.

Why do people use Bing over Google?

Bing users often cite Microsoft Rewards (points redeemable for gift cards), Bing's image search quality, and its deeper Windows and Edge integration. Bing is also the default search on Microsoft 365 devices.

Pulse

Bing

#15 Global

visits since you landed

Google

#1 Global

visits since you landed

Bing vs Google: Traffic Comparison (2026)

The defining search engine rivalry, intensified by the AI race between Bing Copilot and Google AI Overviews.

Traffic Statistics

Bing

Metric

Google

2.1B / mo

Monthly Visits

✓92.5B / mo

#15

Global Rank

✓#1

799/s

Requests / sec

✓35,198/s

Verdict

Google processes over 90% of global search queries and receives 92.5B monthly visits. Microsoft's Bing, despite integrating GPT-4, holds only 3-4% search market share. Google's lead is one of the most dominant in any consumer technology market.