Is Threads bigger than Twitter/X?

No. X receives approximately 2.8 billion monthly web visits. Threads had a record 100M sign-ups in its first week but daily active users dropped significantly after launch. X retains a large loyal user base for real-time news.

Why did people move from Twitter to Threads?

Many users migrated after Elon Musk's acquisition of Twitter in 2022, citing policy changes, API pricing changes, and content moderation concerns. Threads offered a familiar Instagram-linked alternative.

Does Threads have ads?

Meta began rolling out ads on Threads in 2024. X has had ads throughout its existence as a primary revenue stream. Both platforms are competing for the same digital advertising budgets.

Pulse

X (Twitter)

#8 Global

visits since you landed

Instagram

#4 Global

visits since you landed

X (Twitter) vs Instagram: Traffic Comparison (2026)

The real-time text conversation battle between X and Meta's Threads.

Traffic Statistics

X (Twitter)

Metric

Instagram

3.1B / mo✓

Monthly Visits

10.4B / mo

Global Rank

✓#4

1,179/s

Requests / sec

✓3,957/s

social

Verdict

X (formerly Twitter) retains a massive web traffic lead at over 3.5B monthly visits. Meta's Threads launched to 100M users in 5 days but has struggled to maintain daily active engagement at the same level.