Instagram vs TikTok: Traffic Comparison (2026)
The short-form visual content wars between Meta and ByteDance.
Traffic Statistics
Instagram
Metric
TikTok
10.4B / mo
Monthly Visits
✓2.8B / mo
#4✓
Global Rank
#10
3,957/s✓
Requests / sec
1,065/s
social
Category
social
Verdict
Instagram still leads in web traffic with 10.4B monthly visits vs TikTok's 2.8B, but TikTok's engagement rate per user and time-in-app are significantly higher, especially among Gen Z.