Facebook vs Instagram: Traffic Comparison (2026)
Two giants from the same parent company, Meta, competing for attention.
Traffic Statistics
Facebook
Metric
Instagram
15.2B / mo✓
Monthly Visits
10.4B / mo
#3✓
Global Rank
#4
5,783/s✓
Requests / sec
3,957/s
social
Category
social
Verdict
Facebook still leads in web traffic with 16.3B monthly visits vs Instagram's 10.4B, though Instagram is growing faster and leads in engagement among users under 35.