Amazon vs Walmart: Traffic Comparison (2026)
The battle for US retail supremacy between the world's largest e-commerce company and largest brick-and-mortar retailer.
Traffic Statistics
Amazon
Metric
Walmart
4.2B / mowin
Monthly Visits
510.0M / mo
#7win
Global Rank
#41
1,654/swin
Requests / sec
198/s
ecommerce
Category
ecommerce
Verdict
Amazon dominates online retail with 2.9B monthly visits vs Walmart.com's 225M. However, Walmart's physical store network of 4,600+ US locations and its omnichannel strategy give it unique advantages in grocery and same-day delivery. Currently: Amazon receives 4.2B / mo vs Walmart's 510.0M / mo.
Comparative Advantage Analysis
Volume Disparity8.2×Amazon vs Walmart
Net Traffic Spread+3.7B / moAmazon lead
Live Request VelocityAmazon leads by +1,456 req/sreal-time throughput delta
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