Should I sell on Amazon or Shopify?

Amazon gives instant access to 300M+ active buyers but takes 15-40% in fees and you don't own the customer relationship. Shopify lets you build your own brand and customer list, but you are responsible for driving your own traffic.

Which is bigger, Amazon or Shopify?

Amazon receives approximately 2.9 billion monthly web visits versus Shopify's 112 million. Amazon is also a marketplace while Shopify is a platform: Shopify stores collectively generate over $235B in GMV annually.

Can I use both Amazon and Shopify?

Yes, many brands use both. Shopify offers a native Amazon sales channel integration that syncs inventory and orders. Many brands use Amazon for discovery and Shopify for their owned-channel direct sales.

Shopify vs Amazon: Traffic Comparison (2026)

Traffic Statistics

Shopify

Metric

Amazon

120.0M / mo

Monthly Visits

win4.2B / mo

#79

Global Rank

win#7

45/s

Requests / sec

win1,654/s

ecommerce

Verdict

Amazon's marketplace traffic at 2.9B monthly visits dwarfs Shopify's 112M. However, Shopify powers over 1.7 million independent stores globally and is the backbone of direct-to-consumer e-commerce. Currently: Shopify receives 120.0M / mo vs Amazon's 4.2B / mo.

Comparative Advantage Analysis

Volume Disparity35×Amazon vs Shopify

Net Traffic Spread+4.1B / moAmazon lead

Live Request VelocityAmazon leads by +1,609 req/sreal-time throughput delta

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Shopify vs Amazon: Traffic Comparison (2026)

Traffic Statistics

Verdict

Comparative Advantage Analysis

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Frequently Asked Questions

Deep Dive

Shopify vs Amazon: Traffic Comparison (2026)

Traffic Statistics

Verdict

Comparative Advantage Analysis

Share or Embed this Comparison

Frequently Asked Questions

Deep Dive