Pinterest vs Instagram: Traffic Comparison (2026)
Visual discovery and inspiration platforms with very different user intents.
Traffic Statistics
Pinterest
Metric
Instagram
1.0B / mo
Monthly Visits
✓10.4B / mo
#24
Global Rank
✓#4
380/s
Requests / sec
✓3,957/s
social
Category
social
Verdict
Instagram receives nearly 10× more traffic than Pinterest (10.4B vs 800M monthly visits). However, Pinterest users have significantly higher purchase intent, making it more valuable for e-commerce brands per visit.