Instagram vs WhatsApp: Traffic Comparison (2026)
A traffic comparison between Instagram and WhatsApp.
Traffic Statistics
Instagram
Metric
WhatsApp
6.8B / mowin
Monthly Visits
2.9B / mo
#4win
Global Rank
#9
2,664/swin
Requests / sec
1,141/s
social
Category
social
Verdict
Instagram currently ranks #5 with 7.1B / mo monthly visits, compared to WhatsApp at #40 with 300M / mo monthly visits. Currently: Instagram receives 6.8B / mo/mo vs WhatsApp's 2.9B / mo/mo.
Share or Embed this Comparison
Share live metrics with your network or embed live widgets on your site.